HND Advertising and Public Relations
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Category: Business, PR & Advertising 
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LENGTH
2 years
DESCRIPTION
This course aims to develop a range of knowledge and skills which will apply both to students who wish to proceed directly into careers in advertising, marketing and public relations, and to those who would like to obtain further professional or academic qualifications at a higher level.
ENTRY REQUIREMENTS
This course is suitable for those with Highers, or who have completed the Higher syllabus or have successfully completed a non-advanced College course. For those returning to education, life skills and experience in the workplace may allow entry subject to availability.
WHO IS THE COURSE FOR?
This course is aimed at students who would like to gain a qualification in Advertising and Public Relations which will allow them to follow a career within related areas or undertake study at a higher level.
HOW WILL I BE ASSESSED?
This course is mainly assessed on a continuous basis and does not include an external end-of-course examination. Coursework takes the form of essays, reports, presentations, closed book assessments and projects. Most of the assessment of student work is undertaken by College staff.
PROGRESSION ROUTES / CAREER OPPORTUNITIES
Partnerships with several universities allow successful candidates to be considered for direct entry into years 2 or 3 of degree courses. Successful completion could allow entry to year 3 of BA (Hons) Communication with Public Relations and year 3 of BA (Hons) Media Studies at The Robert Gordon University via the 2+2 arrangement. Also, BA Communication (year 2 or 3) and BA Marketing Management (year 3) at Napier University.
Employment opportunities may include employment in the areas of marketing, corporate communications, public relations and other related industries.
COURSE CONTENT INCLUDES
Marketing: An Introduction
Media Analysis: Advertisements
The Advertising Industry
Public Relations: Principles and Practice
Advertising Copywriting
Software Applications Packages
Law and the Communication Industry
Corporate Identity
AT WHICH COLLEGE CENTRE WILL I STUDY?
CONTACT
Tel: 01224 342829
email: business2@abcol.ac.ukTO APPLY FOR THIS COURSE:
Or complete this application form and send it to the following address:
The Admissions Manager,
Aberdeen College,
FREEPOST AB580,
Gallowgate Centre,
Aberdeen AB25 1ZQ
